Family jewellery store · Gulmandi / old city belt
Jewellery shop: creative offers that filled the showroom
Weekly walk-ins from ~22 to ~79 in peak offer weeks
A trusted family jeweller had loyal old customers but weak footfall from younger buyers. Festival posters looked dated; Instagram was catalogue photos on a glass counter. We built a creative offer system — Akshaya Tritiya “exchange calculator” creatives, lightweight gold coin + making-charge stories, and WhatsApp status packs for staff. Geo Meta ads + Google Maps posts pushed “visit this week” urgency without cheapening the brand. In strong offer weeks, tracked walk-ins rose from the low twenties to nearly eighty, with clearer average ticket from first-time buyers.
Where they were stuck
They feared online discounts would damage dignity of the store. Staff did not know what to reply when someone asked price on Instagram.
What we did together
Offers framed as value and trust (exchange weight clarity, making-charge transparency, appointment for bridal sets) — not screaming “50% off.” Shot warm in-store photos with real family owners. Trained two staff on polite WhatsApp quotes. Ran ads only within a sensible city radius during festival windows.
What changed
Showroom felt busy again on offer weekends. The uncle who runs billing still keeps a notebook — but now he also asks us for next month’s creative dates in advance.
In their words
“People used to say they saw our board only. Now daughters come with Instagram screenshots of our offer. That never happened before.”