Property broker, Aurangabad
Real estate cost per lead
Cost per lead cut from ₹850 to ₹220
Before: ₹850
After: ₹220
Cost per lead
Generic property ads were expensive and noisy. We segmented campaigns by locality and budget, improved landing pages, and qualified leads on WhatsApp — cutting cost per lead from ₹850 to ₹220.
Where they were stuck
Broad ads, tyre-kickers, high CPL.
What we did together
Locality segmentation, clearer creatives, WhatsApp filter questions.
What changed
CPL dropped; broker follows serious buyers first.
In their words
“Money stopped leaking on useless clicks.”